Many surveys have been conducted on the effectiveness of visual content on social media networks in the past few years. For example, new research suggests that images generate about 98% higher interaction for small business owners. Instagram, one of the most popular photo sharing platforms, especially, plays a significant role in making quick connections because of its exponential growth as a worldwide community. Established brands are coming up with unique ways to market their products and services using various apps available to make their Instagram photos attractive for the customers. They love to post behind-the-scene images, best captured shots from a public event or creative updates of their latest offers. Some brands even run Instagram contests to promote their sales.